What Exxon Can Teach Energy Development Companies About Marketing
Learn why ExxonMobil’s 4-pronged marketing efforts work, and what all energy companies can learn from them. I’m not sure if there are many companies more hated than ExxonMobil. On an almost daily...
View ArticleConocoPhillips Takes Energy Marketing to the Masses
Delivering a cohesive message over multiple medias allows energy education to enhance traditional marketing efforts. Well over a year ago, ConocoPhillips CEO Jim Mulva wrote to USA Today readers...
View ArticleWhy Establishing a Strong Brand is So Important in Energy Marketing
If properly built, strengthened and utilized, a brand can move an energy company to a top-of-mind position among a target audience and become its most valuable asset. There are a number of energy and...
View ArticleHarold Hamm, the Voice of Energy Marketing
Taking a page out of this maverick’s playbook could not only help your energy company see long-term success, but also help to promote domestic oil production. Last Saturday as I was flipping through...
View ArticleGive Us Our Own Damn Countdown Clock
Why energy marketers should take a page from politicians and tap their resources to promote sustained industry and economic growth. On December 18, White House Deputy Communications Director Jennifer...
View ArticleAre You As An Energy Marketer “The Master of Your Domain?”
A new energy marketing campaign offers a reminder why domain registration best practices is so important. The recent launch of the nationwide “Vote 4 Energy” ad campaign on print, radio and television...
View ArticleEnergy Development Companies Can Get Noticed On Any Size Marketing Budget
Photo from www.oharagov.com The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state...
View ArticleWhat Environmentalists Won’t Tell You About The Yellowstone Oil Spill
Before you read another story about how Exxon failed us in July of 2011, know that the majority of the people who live in Billings don’t share the sentiment of the few who are so frequently quoted....
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